Defining luxury might sound simple but the whole concept of luxury has changed significantly over the last few years. Where once we thought of luxury as being an abundance of material possessions, the focus has shifted to more personal concepts of freedom, space and time. So let’s take a look at what luxury is all about in today’s world.
Defining Luxury The meaning of the word luxury is actually lust. It originates from the Latin words luxuria meaning excess and luxus meaning extravagance, which became luxure in French. In Elizabethan times, this was associated with adultery, yet it eventually came to mean opulence or splendour. The Paradox of Luxury Originally, luxury goods were all about craftsmanship and owning items that were not readily available to others. However, this all changed with the rise of mass production in the Industrial Revolution and the globalization of commerce. Consumers can now easily obtain..The post Defining Luxury and the Top New Luxury Marketing Trends appeared first on Luxury Columnist.